We’ve been dying to tell you our super exciting news, and now we can. Just So Festival is going to Brazil! It’s official – we’re not just adventurers, we’re international adventurers. Wild Rumpus are thrilled to announce a new collaboration with producers in Sao Paulo to bring the Just So Festival to a Brazilian audience in October 2016 to mark National Children’s Day in Brazil in the year where the eyes of the world will be on this Olympic host nation. Just So captured the attention of Brazilian arts producers Maria Gama and Isabela Hadler Coudry who are based in Campinas and keen to replicate the best practice demonstrated for a weekend camping arts festival solely dedicated to families.
Following two years of talks and a site visit from the Brazilian team to Just So Festival this August, we’re packing our bags and heading off to Brazil next week. We’re ridiculously excited to be working internationally for the first time and that following lengthy planning Just So Brazil is now really happening. Maria and Isabela’s passion and enthusiasm for the project reminds us of ourselves and we share many similar values around access and sustainability and a core belief that families deserve the very best programming and that the arts can change the way families see the world around them. We hope in future to set up a cultural exchange taking some of our British artists to Just So Brazil and vice versa. As well as attending lots of arts events and doing a site visit to where the festival will be held, we’ll also be visiting the Ministry of Culture in Brazil and the British Consulate. We can’t wait to learn more about Brazilian culture and festivals.
Isabela Hadler Coudry who will be the Director of the Brazilian Festival says she was wowed by visiting the Just So Festival this year and has taken much inspiration back with her. ‘When we found it we all fell in love with Just So: the chance of provide a surprising and inspiring environment outdoors to engage families together in the arts in a more relaxed way and with freedom to interact – how could anyone not love that? The chance to bring this to Brazil is a dream.’
We’ll be documenting our trip to Brazil right here from next Wednesday. Now where did we put our flip flops?